To ensure strong, recognisable branding across all video and audio asests, it's important to have a consistent end tag.

We will always end on our staging platform on both broadcast and online assets. There is a end frame for videos over 30 seconds and a shorter version for videos under 30 seconds.

The same applies to radio, whereby we need to end on a consistent and distinctive Toyota audio mnemonic.

End frame

The Let's Go Places end frame is preferred. Please use the design and animation provided for your format and media.

Art direction

The last shot of the video should be art directed with the end frame transition in mind - wide shots are preferred if possible. Avoid close ups on faces or important objects in the center of frame, as we do not cover them with the end frame transition.

Editing notes

Make sure there are no cuts or important action at the same time as the transition. Any actions relevant to the story should conclude before the Let's Go Places logo transition.

Below are some additional guidelines for brand campaigns that have their own lock up or end line.

Legibility
Where there is a campaigns lock up or line, please ensure that is it clearly legible.
Editing notes
Ensure the lock up or line fades out before the Let's Go Places logo transitions on. There should always be at least one clean frame between the graphics and the logo animation.
CTA
A simple call to action can be included in the final end frame below the Let's Go Places logo. Please refer to the example and guidelines.

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TVC Endframe

Let's Go places end frame

End frame

Art direction

Editing notes

Brand Campaign end frame

Legibility

Editing notes

CTA

Colours

Messaging Platform