Our colour palette is simple and impactful, comprising Toyota Red, white, black and grey. These are the colours of our identity, as expressed through our logos and our Visual Identity System. In addition to the colours within our photography, these are the only colours to be used when creating brand communications that sit within Messaging Platform. Brand Campaigns can use these colours but also have the option to use secondary colours as specified in the following page.
Colour is a powerful means of recognition that helps establish a clear identity and distinction for Toyota and our products.
At the heart of our brand is Toyota Red. Red is the colour of energy. It is highly visible and conveys the Toyota spirit of excitement, passion and possibility of going places.
Brand Colours
Toyota Red
PMS 186C
CMYK 00 100 90 00
RGB 235 10 30
HEX EB0A1E
CMYK 00 100 90 00
RGB 235 10 30
HEX EB0A1E
White
CMYK 00 00 00 00
RGB 255 255 255
HEX FFFFFF
RGB 255 255 255
HEX FFFFFF
Black
PMS Black C
CMYK 00 00 00 100
RGB 00 00 00
HEX 000000
CMYK 00 00 00 100
RGB 00 00 00
HEX 000000
Colour Mode
Toyota Red
Red is considered the primary brand colour and is used sparingly to avoid competing with the visual impact of our logo.
White
White space allows for information and product to breathe and often promotes greater visibility and impact.
Black
Black is generally used for typography only, but may be used elsewhere when deemed necessary.
Grey
Grey may be used as a secondary colour for call-outs and to highlight CTAs.'
