To ensure strong, recognisable branding across all video and audio assets, it’s important to have a consistent end tag.
We will always end on our staging platform on both broadcast and online assets. There is a end frame for videos over 30 seconds and a shorter version for videos under 30 seconds.
The same applies to radio, whereby we need to end on a consistent and distinctive Toyota audio mnemonic.
The Let’s Go Places end frame is preferred. Please use the design and animation provided for your formatand media.
The last shot of the video should be art directed with the end frame transition in mind - wide shots are preferred if possible. Avoid close ups on faces or important objects in the center of frame, as we do not cover them with the end frame transition.
Make sure there are no cuts or important action at the same time as the transition. Any actions relevant to the story should conclude before the Let’s Go Places logo transition.
Below are some additional guidelines for brand campaigns that have their own lock up or end line.
Where there is a campaign lock up or line, please ensure that it is clearly legible.
Ensure the lock up or line fades out before the Let’s Go Places logo transitions on. There should always be at least one clean frame between the graphics and the logo animation.
A simple call to action can be included in the final end frame below the Let’s Go Places logo. Please refer to the example and guidelines.
