Let’s Go Places is the expression that captures the progressiveness and optimism that Toyota stands for today. It speaks to our ambition to move forward together and positions the brand in a way that's relevant and inclusive for all New Zealanders. Whatever their adventures may be and wherever they may take them.

Use our tagline Let’s Go Places with intention and integrity. Follow the guidelines below for correct usage whether applied as a headline, a logo or as the concluding statement in body text.

When used as a headline, Let’s Go Places may be used on one line or stacked across two or three lines. It should be typeset in title case and Semibold Italic and should not include a full stop. Do not use in combination with the Let’s Go Places logo. The tagline, however, may be repeated when used at the end of body copy.

Let’s Go Places can be typeset within the body copy or at the end. It should follow the same type size and colour as the body copy. But to ensure it stands out, it should be set in title case and Semibold Italic. Let’s Go Places is always italicised.