Let's Go Places is the expression that captures the progressiveness and optimism that Toyota stands for today. It speaks to our ambition to move forward together and positions the brand in a way that's relevant and inclusive for all New Zealanders. whatever their adventures may be and wherever they may take them.

There are three configurations of the Let's Go Places logo: horizontal stacked, horizontal and vertical. Use the arrangement most appropriate to the format of the communication and the design layout. Go to the logo section for more direction.

Both for building brand awareness and trademark protection, it’s crucial to implement the consistent and correct usage of Let's Go Places. Use our tagline with intention and integrity. In general, do not alter it in any way or use it incorrectly. The examples below illustrate possible misuses, but they are not exhaustive in possibilities.