Staging platform

The 'staging platform' is how we refer to the Toyota emblem when shown in the red surround. The staging platform allows the emblem to be anchored, impactful and instantly recognisable as Toyota.

The staging platform should only be used by itself or locked up with Toyota, Let's Go Places, a Vehicle Brand or a Toyota sub-brand. There should never be more than one Staging Platform logo on each layout.

Please do not create your own logo using the staging platform. Only use the logos provided and only as outlined in the brand guidelines.

Four types of logos

The Toyota brand logos, the Let's Go Places logos, and our various vehicle and sub-brand logos. Each is comprised of three elements: typography, the Toyota emblem and the staging platform. These elements not only simplify and unify our brand, but also help increase recognition of our products.

Toyota brand logo

The Toyota Brand logo is used in brand comms such as internal comms, collateral and sponsorships. It can be used where the words Let's Go Places or vehicle badge is used in the headline, or where multiple sub-brands are being promoted. However, it should never be used in conjunction with any other staging platform logo.

There are two configurations of this logo. Please do not adjust the size and placement of ‘Toyota’ in relation to the staging platform.

Let's Go Places

The Let's Go Places logo is used when promoting the Toyota brand essence, its products, and in the Messaging Platform.

There are 3 configurations of this logo, depending on the layout. It should never be used in conjunction with any other staging platform logo, nor should the size or placement of the Let's Go Places be modified.

Vehicle Brand logos for Brand Campaigns

Vehicle Brand logos are treated differently depending on whether its a Vehicle Brand Campaign or being used within the Toyota Messaging Platform.

For Vehicle Brand Campaigns, the vehicle badge is locked up with the staging platform to create a 'Vehicle Brand Campaign logo'. These logos will be used on campaign elements including, but not limited to, print, digital, AV and OOH.

The logos should never be used in conjunction with any other staging platform logo. Please use the logos provided and do not adjust the size or placement of the vehicle logo in relation to the staging platform.

More Vehicle Brand Campaign logos not shown here will be developed on request. (Contact Toyota Marketing.)

Sub-Brand Logos

There are XX Toyota sub-brands new New Zealand, and each of these have their own sub-brand logo. The logos use the staging platform to ensure that they are recognisable as being a Toyota brand and to create consistency, no matter the product, service or program.

The design and configuration of each sub brand logo has been individually crafted and carefully considered, so please do not type set it manually.

Clear space

Minimum clear space around the logo ensures visibility and clarity. The Toyota, Let's Go Places, vehicle or sub-brand logos should be kept clear of other logos and design elements. To measure clear space, the layout unit of measurement, "X" is used. "X" is derived from dividing the staging platform square into a 3x3 grid; each grid unit is equivalent to 1X. The minimum clear space required around the logo is 1X, both horizontally and vertically.

Minimum size

The minimum size of all logos is 9mm wide in print and 24 pixels wide in digital.

Bottom right - preferred
We always aim to place the logo in the bottom right hand corner, anchored to the baseline of the artwork. Use the 1X for the margin widths as shown.

Logo placement

To create brand consistency across all forms of communication, there are four approved logo placements.

Bottom right - preferred
We always aim to place the logo in the bottom right hand corner, anchored to the baseline of the artwork. Use the 1X for the margin widths as shown.

Top right - preferred
The logo can be anchored to the top of the artwork, using the 1X for the margin widths, as shown.

When the logo can't sit anchored to the base of the artwork use the 1X for the margin widths as shown.

When the logo can't sit anchored to the top of the artwork use the 1X for the margin widths as shown.

Bottom centered
When placing the logo in the centre of the artwork, make sure it sits no closer to the base of the artwork than the 1X as shown.

Top centered
When placing the logo in the centre of the artwork, make sure it sits no closer to the top of the artwork than the 1X as shown.

Logo placement - Hilux

To create brand consistency across all forms of communication, there are XXXX approved logo placements.

Bottom right - preferred
We always aim to place the logo in the bottom right hand corner, anchored to the baseline of the artwork. Use the 1X for the margin widths as shown.

When the logo can't sit anchored to the base of the artwork use the 1X for the margin widths as shown.

Top right - preferred
The logo can be anchored to the top of the artwork, using the 1X for the margin widths, as shown.

When the logo can't sit anchored to the top of the artwork use the 1X for the margin widths as shown.

Bottom centered
When placing the logo in the centre of the artwork, make sure it sits no closer to the base of the artwork than the 1X as shown.

Top centered
When placing the logo in the centre of the artwork, make sure it sits no closer to the top of the artwork than the 1X as shown.

Logo placement - Signature Class

To create brand consistency across all forms of communication, there are XXXX approved logo placements.

Bottom right - preferred
We always aim to place the logo in the bottom right hand corner, anchored to the baseline of the artwork. Use the 1X for the margin widths as shown.

When the logo can't sit anchored to the base of the artwork use the 1X for the margin widths as shown.

Top right
The logo can be anchored to the top of the artwork, using the 1X for the margin widths, as shown.

When the logo can't sit anchored to the top of the artwork use the 1X for the margin widths as shown.

Bottom centered
When placing the logo in the centre of the artwork, make sure it sits no closer to the base of the artwork than the 1X as shown.

Top centered
When placing the logo in the centre of the artwork, make sure it sits no closer to the top of the artwork than the 1X as shown.

Full-colour logos - preferred

There are two full-colour options available for each of the four approved types of logo. The full-colour primary logos should be used on a white or light background and the full-colour secondary logos should be used on a mid-value or dark background.

Single-colour logos

When necessary, single-colour options are available. They are black or Toyota Red on a white background, or a reversed white logo on a black or Toyota Red background.

Alternative background colours and textures may be used when a co-branding partner controls the background. In such an instance, ensure that legibility and impact are optimised.

For both building brand awareness and protecting the trademark of our brand, it's important to retain consistent and correct use of all our logos. In general, do not alter any of the logos in any way. The following examples illustrate possible misuses and simple rules to follow. These examples apply across our entire suite of logos.