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When creating headlines and subheads display fonts can be used to express and idea or moot. Use Toyota Type as the secondary typeface for all other copy ie. body copy, legal text etc.

Campaign colours (along with brand colours) can be used when creating communications that sit within Brand Campaigns.

Create campaign colours by taking cues from other colours featured in the artwork. For example from imagery or textures.

These colours can also be used as tints to help ensure there's plenty of contrast between key messaging, logos and graphics.