The Toyota Visual Identity System is a comprehensive guide designed to ensure all Toyota brand and product communications in New Zealand are unified, consistent and distinctly Toyota. Here, you’ll find everything you need to create your own Toyota marketing materials.

The 'staging platform' is how we refer to the Toyota emblem when shown in the red surround. The staging platform allows the emblem to be anchored, impactful and instantly recognisable as Toyota.

The staging platform should only be used by itself or locked up with Toyota, Let's Go Places, a Vehicle Brand or a Toyota sub-brand. There should never be more than one Staging Platform logo on each layout.

Please do not create your own logo using the staging platform. Only use the logos provided and only as outlined in the brand guidelines.

We have the Toyota Brand logo, the Let's Go Places logo, and our various Vehicle Brand and Sub-brand logos. Each is comprised of three elements: the logotype, the Toyota emblem and the staging platform. Keeping to these three elements not only simplifies and unifies our brand design system, but also help increase recognition of our products.

The Toyota Brand logo is used in brand comms such as internal comms, collateral and sponsorships. It can be used where the words Let’s Go Places or vehicle badge is used in the headline, or where multiple sub-brands are being promoted. However, it should never be used in conjunction with any other staging platform logo.

There are two configurations of this logo. Please do not adjust the size and placement of ‘Toyota’ in relation to the staging platform.

The Let's Go Places logo is used when promoting the Toyota brand essence and its products. There are 3 configurations of this logo, depending on the layout.

It should never be used in conjunction with any other staging platform logo, nor should the size or placement of the Let's Go Places be modified.

Vehicle Brand logos are treated differently depending on whether its a Vehicle Brand Campaign or being used within the Toyota Messaging Platform.

For Vehicle Brand Campaigns, the vehicle badge is locked up with the staging platform to create a 'Vehicle Brand Campaign logo'. These logos will be used on campaign elements including, but not limited to, print, digital, AV and OOH.

The logos should never be used in conjunction with any other staging platform logo. Please use the logos provided and do not adjust the size or placement of the vehicle logo in relation to the staging platform.

More Vehicle Brand Campaign logos not shown here will be developed on request. (Contact Toyota Marketing.)

Different rules apply for logos when it comes to the Messaging Platform.

There should only be one Staging Platform visible on each layout. With that in mind, the Let’s Go Places Staging Platform should be the the hero logo and should be applied in accordance with the Logo Configuration guidelines.

The standalone vehicle badge can also be used, but should not be locked up the the red Staging Platform. The size and position of the vehicle logo is flexible to suit the design.

There are XX Toyota sub-brands in New Zealand, and each of these have their own sub-brand logo. The logos use the staging platform to ensure that they are recognisable as being a Toyota brand and to create consistency, no matter the product, service or program.

The design and configuration of each sub brand logo has been individually crafted and carefully considered, so please do not type set it manually.

Minimum clear space around the logo ensures visibility and clarity. The Toyota, Let’s Go Places, vehicle or sub-brand logos should be kept clear of other logos and design elements. To measure clear space, the layout unit of measurement, "X," is used. "X" is derived from dividing the staging platform square into a 3x3 grid; each grid unit is equivalent to 1X. The minimum clear space required around the logo is 1X, both horizontally and vertically.

The minimum acceptable size refers to the width of the staging platform.

The minmum size is 9mm wide in print and 24 pixels wide in digital.

To create brand consistency across all forms of communication, there are four approved logo placements.

There are two full-color options available for each of the four approved types of logo. The full-colour primary logos should be used on a white or light background nd rhe full-colour secondary logos should be used on a mid-value or dark background.

When necessary single-colour options are available. They are black or Toyota Red on a white background, or a reversed white logo on a black or Toyota Red background.

While the preferred background colours are white, black or Toyota Red, alternative-colour backgrounds may be used when a co-branding partner controls the background colour. In such an instance, ensure that legibility and impact are optimized.

For both building brand awareness and protecting the trademark of our brand, it's important to retain consistent and correct use of all our logos. In general, do not alter any of the logos in any way. The following examples illustrate possible misuses and simple rules to follow. These examples apply across our entire suite of logos.